Redefined business model for a medical products manufacturing firm

Healthcare

Background

A manufacturing firm that produces medical products of high standards, was experiencing slow down and constant fall in their sales volume and exports due to increased market competition, lack of customer engagement and outdated business model and sales strategy.

Approach

AceNet team did a thorough review of the firm's business and operations, product offerings, packaging, branding, marketing, sales strategies and volume, distribution network, etc. and also did a market and competitive research to evaluate product positioning and pricing.

Result

AceNet helped the client to streamline their sales process, redefined product branding, pricing and positioning based on competitive market research. AceNet consultants helped client in setting up sales function within the organization. Introduced firmwide incentive based compensation model to motivate resources to increase production and product sales. The team also helped the client to set up CRM solution to manage their products in an effective and efficient manner and to track sales by products, MRs, regions etc.

Deliverables

  • Uniform branding across all the products*

    CRM solution to collaborate with distributors and Medical Representatives to boost sales volume*

    Better pricing strategy*

    Marketing Strategy*

    Setup Inbound and Outbound sales team*

    Incentive based compensation model*

    Dashboards to consolidate and report data based on products, regions and MRs




Imbibe Consultancy Services Pvt Ltd
AIHP Palms,
Plot no. 242-243,
Udyog Vihar, Phase 4,
Gurugram, Haryana, India

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