Merger & acquisition advisory for an IT product firm
Background
A product firm offering market leading specialized solutions for ports, shipping & logistics and supply chain verticals. The client looked for strategic investment and/or M&A deal to innovate, rebrand and reposition products for domestic & international clients, seek premium pricing for value added services and achieve higher revenue growth and profitability.
Approach
AceNet team studied client’s business, products, financials, organization structure, etc. with a view to improve firms market position and valuation. We further performed industry and competitive research and product rationalization (features, architecture, pricing, market/client segmentation, etc.) to clearly identify the value proposition and differentiators.
Result
AceNet team structured firm’s offerings, redefined business strategy & product roadmap, prepared org restructuring plan (including board & leadership) and defined branding & marketing strategies to enhance firm’s market positioning and improve revenue from products. AceNet team worked closely with the Client’s leadership team during deal preparation and negotiations phases.