Business rebranding for a hair care & beauty products brand
Background
An upcoming beauty and cosmetics brand tied-up with one of the leading European Hair care brand to launch their products in Indian market. The products were sold as dermatologist prescribed derma solution. The client wanted to diversify into mass-market with an offline and online retail presence.
Approach
A team of AceNet consultants conducted a complete review of the firm's business and operations, product offerings, packaging, branding etc. it further reviewed their strategies with respect to marketing, sales, channels, etc. A detailed evaluation of product positioning, shelf placement and pricing was done through market and competitive research to advice on product launch and defining the distribution channels.
Result
AceNet was successfully able to reposition the brand from derma to an FMCG firm with a brand new and modern brand logo. AceNet team standardized the product packaging and shelf placement. Improved online presence and boosted online marketing by improving accuracy of target audience leading to higher sales. Able to define new distribution channels PAN India and assisted in defining sales and marketing strategy that helped in revenue increase by multiple folds.