Comprehensive approach to Healthcare brand transformation
Background
The client, an SME in pharma manufacturing industry with over 3 decades of market presence producing medical products of high standards, was struggling to establish own brand and struggling with challenges with respect to marketing, distribution, resource attrition etc. The SME was aiming to streamline the business processes, create a unique position in the market, increase current sales & revenue and have a better customer engagement.
Approach
AceNet team conducted a thorough review of the firm's business and operations, product offerings, packaging, branding, marketing, sales strategies and volume, distribution network, etc. A market and competitive research was also commissioned to better evaluate product positioning and pricing.
Result
AceNet assisted SME to re-launch their brand in new avatar and standardized logo, packaging, color theme to have a unique position in the market. The client reduced white labeling for large players instead focused on establishing its own identity in the market with high quality products. Team prepared financial projections to rework the right product and pricing strategy that helped SME reposition itself against larger established players in the market. The business and marketing processes were analyzed, and a suitable CRM solution was proposed to automate business engagement with customers. AceNet consultants suggested the introduction of a sales incentive-based compensation model to accelerate product sales.