Business planning and financial modeling for an EV Startup

Sustainable and Profitable EV Charging Infrastructure Solution

Electric Mobility


A well-established logistics firm, ventured into e-Mobility fleet and charging infrastructure to gain from the strong government push for Electric Vehicles. The firm engaged AceNet to build the business and financial model for setting up 100 EV charging stations across India. Imbibe team was tasked to prepare a sustainable and profitable business plan with clear ROI to investors.


AceNet team researched and studied the current market for EVs and designed the TOM (Target Operating Model) for EV charging infrastructure setup. In collaboration with client's business team, we defined the business & financial model, revenue streams and OEM partnerships with a focus on building an “asset-light” and “self-sustaining” business.


A well-defined business case supported by factual financial model, implementation plan and in-house vehicle fleet, helped client take a Go-No-Go decision, sign strategic revenue-sharing agreements with OEMs and engage investors for fund-raising with an aim to be the leading player in EV space.


  • Business and Financial Model*
    Target Operating Model*
    Investor Memorandum*
    Sales Pitch